//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer loyalty"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
29
Relationship marketing
29
Customer loyalty
22
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
13
Kundenzufriedenheit
13
Customer retention
12
Kundenbindung
12
Bank
8
Dienstleistungsqualität
8
Service quality
8
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
E-commerce
4
Electronic Commerce
4
Personal banking
4
Privatkundengeschäft
4
Social Web
4
Social web
4
Electronic Banking
3
Electronic banking
3
Internet
3
Loyalty
3
Marketing management
3
Marketingmanagement
3
Trust
3
Advertising
2
Computerized method
2
Computerunterstützung
2
Confidence
2
Digital media
2
Digitale Medien
2
Digitalisierung
2
Digitalization
2
Digitization
2
Vertrauen
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
7
Book section
7
Language
All
English
31
Author
All
Agrawal, Shiv Ratan
1
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Amin, Muslim
1
Amoako, George Kofi
1
Anabila, Peter
1
Anesbury, Zachary Williaml
1
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Benioff, Marc R.
1
Bhat, Suhail Ahmad
1
Boekhout, Roland
1
Buch, Rolf
1
Chen, Shu-Ching
1
Coll, Santiago Forgas
1
Confente, Ilenia
1
Cuesta-Valiño, Pedro
1
Darzi, Mushtag Ahmad
1
Driesener, Carl
1
Döpfner, Mathias
1
Effah, Ebenezer Asare
1
Esterik-Plasmeijer, Pauline W. J. van
1
Feetham, Pamela
1
Guillén, Marta Estrada
1
Hainer, Herbert
1
Hjelm-Lidholm, Sara
1
Hofmann, Markus Oscar
1
Ismail, Hina
1
Ji, Chen
1
Kaihatu, Thomas S.
1
Kaura, Vinita
1
Kumi, Desmond Kwadjo
1
Larsson, Anthony
1
Levin, Elizabeth
1
Ma, Jianmei
1
Mecredy, Philip
1
Melnyk, Valentyna
1
Mittal, Divya
1
Núñez-Barriopedro, Estela
1
Pablo-Marti, Federico
1
more ...
less ...
Published in...
All
Australasian marketing journal
How to succeed in the digital age : strategies from 17 top managers
The international journal of bank marketing : IJBM
The journal of business & industrial marketing
Journal of retailing and consumer services
51
Journal of business research : JBR
27
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Harvard business review : HBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Re-positioning
customer
loyalty
in a fast moving consumer goods market
Sundström, Malin
;
Hjelm-Lidholm, Sara
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012253911
Saved in:
4
From dataset to qualitative comparative analysis (QCA) : challenges and tricky points : a research note on contrarian case analysis and data calibration
Russo, Ivan
;
Confente, Ilenia
- In:
Australasian marketing journal
27
(
2019
)
2
,
pp. 129-135
Persistent link: https://www.econbiz.de/10012103253
Saved in:
5
Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
6
Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van
;
Raaij, Willem …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
Saved in:
7
Building
customer
loyalty
in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
8
Mediation role of brand preference on bank advertising and
customer
loyalty
: a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
9
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
10
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->