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~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"Internet"
~subject:"Markenführung"
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Internet marketing
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Australasian marketing journal
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Information systems research : ISR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
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ECONIS (ZBW)
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1
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
2
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
Saved in:
3
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
4
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
5
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
7
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Saved in:
8
Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market
Fortes, Nuno
;
Moreira, António Carrizo
;
Saraiva, João
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011613107
Saved in:
9
Success in the Web 2.0 ecosystem : exploring the state and determinants in indian businesses
Wahi, Ashok Kumar
;
Misra, Rajnish Kumar
- In:
International journal of e-business research : an …
12
(
2016
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10011446638
Saved in:
10
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
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