The effects of online and offline information sources on multiple store patronage
Takumi Tagashira, Chieko Minami (Graduate School of Business Administration, Kobe University, Nada, Kobe, Japan)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Tagashira, Takumi ; Minami, Chieko |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 2, p. 116-124
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| Subject: | Information source | Online | Offline | Multiple store patronage | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2016.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527534