The effect of cross-channel integration on cost efficiency
Takumi Tagashira & Chieko Minami
| Year of publication: |
2019
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|---|---|
| Authors: | Tagashira, Takumi ; Minami, Chieko |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 68-83
|
| Subject: | Retailing | Cross-channel integration | Omni-channel management | Cost efficiency | Economies of scope | Effizienz | Efficiency | Verbundvorteil | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060916