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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of hospitality marketing & management"
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Search: subject_exact:"Loyalität von Kunden"
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Customer retention
25
Kundenbindung
25
Beziehungsmarketing
18
Consumer behaviour
18
Konsumentenverhalten
18
Relationship marketing
18
Customer satisfaction
10
Kundenzufriedenheit
10
Customer loyalty
8
Brand image
4
Dienstleistungsqualität
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Markenimage
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Confidence
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Online-Marketing
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Virales Marketing
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Customer value
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Hotel industry
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Hotellerie
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Kundenbindungsprogramm
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Kundenwert
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Prentice, Catherine
2
Wong, IpKin Anthony
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1
Anesbury, Zachary Williaml
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1
Audhesh, Paswan K.
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Autry, Chad W.
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Brodie, Roderick J.
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Eisingerich, Andreas B
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Gligor, David M.
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Golob, Urša
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Hollebeek, Linda
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Hultman, Magnus
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Lages, Carmen
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Mills, Mark
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Oppewal, Harmen
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Palacios-Florencio, Beatriz
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Australasian marketing journal
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of hospitality marketing & management
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Research
12
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
3
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
3
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
4
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
5
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
6
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
7
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
8
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
9
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
10
Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.
;
Rajamma, Rajasree K.
;
Audhesh, Paswan K.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
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