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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Marketingtheorie
Marketing
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Layton, Roger A.
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Australasian marketing journal
Journal of historical research in marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
22
AMS review : official publication of the Academy of Marketing Science
16
Journal of the Academy of Marketing Science
15
Marketing theory
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Journal of macromarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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5
Marketing : ZFP ; journal of research and management
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Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of strategic marketing
4
The marketing review
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European management journal
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International journal of islamic marketing and branding
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Journal of business-to-business marketing
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Journal of marketing communications
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
The journal of business & industrial marketing
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Foundations and trends in marketing : FTMKT
2
International marketing review
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Journal of customer behaviour
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Journal of marketing education : JME
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Journal of marketing research : JMR
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru economic : an economic and business research periodical
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Business horizons
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ECONIS (ZBW)
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1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
3
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
4
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
5
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
6
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
9
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
10
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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