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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Brand"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Advertising effects
205
Werbewirkung
205
Consumer behaviour
142
Konsumentenverhalten
142
Advertising
123
Werbung
121
Internet marketing
61
Online-Marketing
61
Brand management
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advertising
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Amirshahi, Mirahmad
1
Ashley, Christy
1
Avery, Jill
1
Balboni, Bernardo
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Das, Enny
1
Duraipandian, Israel
1
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1
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1
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1
Langaro, Daniela
1
Liu, Yu-Lun
1
Micu, Anca Cristina
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Myers, Jun
1
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Nenycz-Thiel, Magda
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Rhee, Eun Soo
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Salgueiro, Maria de Fátima
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Australasian marketing journal
Journal of marketing communications
Journal of business research : JBR
28
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
12
Psychology & marketing
12
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing : ZFP ; journal of research and management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
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ECONIS (ZBW)
20
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1
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
4
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
5
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
6
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
7
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
8
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
9
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
10
Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali
;
Amirshahi, Mirahmad
;
Ghaffari, Farhad
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
Saved in:
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