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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet"
~subject:"Markenführung"
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Internet marketing
116
Online-Marketing
116
Consumer behaviour
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Australasian marketing journal
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Information systems research : ISR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
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ECONIS (ZBW)
48
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
6
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
7
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
8
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
9
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
10
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
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