//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Australasian marketing journal"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Market research
12
Consumer behaviour
4
Konsumentenverhalten
4
Measurement
3
Messung
3
Befragung
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Ethnography
2
Ethnologie
2
Ethnology
2
Experiment
2
Food retailing
2
Internet marketing
2
Interview
2
Lebensmitteleinzelhandel
2
Markenführung
2
Online-Marketing
2
QCA
2
Research agenda
2
USA
2
United States
2
fsQCA
2
B-to-B-Marketing
1
Balance theory
1
Behaviour
1
Behaviour change
1
Behavioural ecology
1
Beziehungsmarketing
1
Brand generated customer heterogeneity
1
Brand image
1
Brand loyalty
1
Business-to-business marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer-based brand equity
1
Cross-cultural research
1
Cross-equivalence
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossar enthalten
Article in journal
12
Language
All
English
12
Author
All
De Villiers, Rouxelle
2
Ang, Lawrence
1
Basa-Martinez, Diana Denise F.
1
Bogomolov, Tim
1
Bogomolova, Svetlana
1
Braithwaite, Bradley
1
Brennan, Linda
1
Cabrera, Janet Y.
1
Dionaldo, LA G.
1
Dolnicar, Sara
1
East, Robert
1
Finn, Adam
1
Freeman, Lynne
1
Fry, Marie-Louise
1
Grün, Bettina
1
Haverila, Matti J.
1
Keeling, Debbie Isobel
1
Khan, M. Sajid
1
Naumann, Earl
1
Ngo, Liem Viet
1
Ocampo, Lanndon A.
1
Orillo, Jonathan Gavino R.
1
Page, Bill
1
Previte, Josephine
1
Ramos, Paul John M.
1
Rossiter, John R.
1
Ruyter, Ko de
1
Spanjaard, Daniela
1
Tipgomut, Pornchanoke
1
Vorobyev, Konstantin
1
Wang, Luming
1
Young, Louise
1
more ...
less ...
Published in...
All
Australasian marketing journal
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
2
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
3
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.
;
Cabrera, Janet Y.
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
Saved in:
4
QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
Saved in:
5
Making progress in marketing research
East, Robert
;
Ang, Lawrence
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 334-340
Persistent link: https://www.econbiz.de/10011792396
Saved in:
6
Socio-demographic differences in supermarket shopper efficiency
Bogomolova, Svetlana
;
Vorobyev, Konstantin
;
Page, Bill
; …
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011527530
Saved in:
7
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
8
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
9
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
10
The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid
;
Naumann, Earl
;
Haverila, Matti J.
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->