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~isPartOf:"Australasian marketing journal"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Marketing
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7
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Layton, Roger A.
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Australasian marketing journal
Journal of business research : JBR
161
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Europäische Hochschulschriften / 5
52
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
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ECONIS (ZBW)
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11
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
12
Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
13
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
14
Research performance of marketing academics and departments : an international comparison
Soutar, Geoffrey N.
;
Wilkinson, Ian F.
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 155-161
Persistent link: https://www.econbiz.de/10011338624
Saved in:
15
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
16
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
17
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
18
Marketing education in Australia before 1965
Ellis, Robert B.
;
Waller, David S.
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 115-121
Persistent link: https://www.econbiz.de/10009156389
Saved in:
19
Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar
;
Auh, Seigyoung
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10003975203
Saved in:
20
Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
Saved in:
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