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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of business & economics research"
~subject:"Brand image"
~subject:"Brand management"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business & economics research
Journal of business research : JBR
15
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10
International journal of hospitality management
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Journal of retailing and consumer services
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
2
The importance of customer equity and branding : a research note
Martin, Gillian Coote
- In:
Journal of business & economics research
13
(
2015
)
3
,
pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
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