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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~person:"Fournier, Susan"
~person:"Japutra, Arnold"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of strategic marketing
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Brand management ; Vol. 2
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Consumer-brand relationships : theory and practice
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Journal of business research : JBR
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Boston University School of Management Research Paper
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International journal of market research
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The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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