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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
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Advertising
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Advertising effects
5
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Low-cost strategy
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USA
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Werbewirkung
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Experiment
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Markenartikel
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
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Barrales-Molina, Vanesa
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Brachat, Hannes
1
Cohen, Justin
1
Faulkner, Margaret
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Malekian, Yaser
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Nguyen, Cathy
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Rasti-Barzoki, Morteza
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Autohaus
Journal of retailing and consumer services
International journal of economic issues : IJEI
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
American journal of agricultural economics
2
European journal of marketing : EJM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of marketing
2
The McGraw-Hill/Irwin series in marketing
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
Competitive edge management series
1
Cutting edge international research
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Der Handel. Edition / Enzyklopädie des Handels
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Domestic commerce series
1
Eastern economic journal
1
Economic research
1
Economics & finance notes
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enzyklopädie des Handels
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
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Experiences in Marketing Management, National Industrial Conference Board
1
Facta Universitatis / Series economics and organization / University of Niš
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Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
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1
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
2
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
5
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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