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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"European journal of marketing : EJM"
~person:"De Chernatony, Leslie"
~subject:"Brand"
~subject:"Unternehmenskultur"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
European journal of marketing : EJM
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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