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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"IIM Bangalore Research Paper"
~person:"Esch, Franz-Rudolf"
~person:"Voeth, Markus"
~subject:"Brand"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
IIM Bangalore Research Paper
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ECONIS (ZBW)
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Markenarchitekturstrategien in B-to-B-Märkten erfolgreich konzipieren und umsetzen
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 219-241)
.
2010
Persistent link: https://www.econbiz.de/10003909920
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Markenpersönlichkeitsmessung von B-to-B-Marken
Herbst, Uta
;
Voeth, Markus
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 713-729)
.
2010
Persistent link: https://www.econbiz.de/10003910071
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