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~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"California management review"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Beiträge zum Produkt-Marketing
California management review
Journal of business research : JBR
The journal of brand management : an international journal
12
The journal of product & brand management
8
Journal of marketing
5
Advances in international marketing
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
Marketing letters : a journal of research in marketing
3
Organizational identity in practice
3
Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
2
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ
1
Advances in International Marketing Ser.
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zur Sensorik im Marketing
1
Birkhäuser Generalstandingorder
1
Boston U. School of Management Research Paper
1
Brand the Future : systematische Markenentwicklung im B2B
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Columbia Business School Research Paper
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Corporate reputation review : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Design management : exploring fieldwork and applications
1
Design thinking : integrating innovation, customer experience and brand value
1
Dissertation.de
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ECONIS (ZBW)
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
3
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
4
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
5
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
6
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
7
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
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