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~isPartOf:"Beiträge zum Produkt-Marketing"
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Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
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2004
Persistent link: https://www.econbiz.de/10013432039
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2
Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
Stüwe, Björn
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2002
Persistent link: https://www.econbiz.de/10001680795
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3
Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
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1998
Persistent link: https://www.econbiz.de/10000983092
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4
Understanding institutional designs within marketing value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
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5
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10008729883
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6
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
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contributor
)
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1994
Persistent link: https://www.econbiz.de/10000885243
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7
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
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1992
Persistent link: https://www.econbiz.de/10000848318
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