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~isPartOf:"Beiträge zur Marketingwissenschaft : Arbeitspapiere"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Mobile Marketing
11
Mobile marketing
11
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5
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5
mobile marketing
5
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4
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Beiträge zur Marketingwissenschaft : Arbeitspapiere
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
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Special issue: focus on mobile marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
2
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
3
Decca tests contextual mobile marketing
Sear, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 226-228
Persistent link: https://www.econbiz.de/10010347059
Saved in:
4
Marketing in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
Saved in:
5
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
6
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang
;
Murdock, Kenneth
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10010257053
Saved in:
7
Data protection: cold calling ruling
Brooks, Gary
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 264-267
Persistent link: https://www.econbiz.de/10003433495
Saved in:
8
Telephone marketing : the importance of the opt-out
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 84-86
Persistent link: https://www.econbiz.de/10003519411
Saved in:
9
Determinanten und Wirkungen des fulfillment im electronic commerce
Köcher, Martin-Matthias
-
2005
Persistent link: https://www.econbiz.de/10002795451
Saved in:
10
Der Internetauftritt wirtschaftswissenschaftlicher Fakultäten : ein Beitrag zum Online-Marketing
Wandt, Julia
-
2003
Persistent link: https://www.econbiz.de/10001909783
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