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~isPartOf:"Beiträge zur empirischen Marketing- und Vertriebsforschung"
~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Leistungsbündel"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Selling
B-to-B-Marketing
56
Business-to-business marketing
56
Salespeople
15
Verkaufspersonal
15
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Supplier relationship management
10
business-to-business marketing
9
Verkauf
8
Bundling strategy
7
Market segmentation
7
Marktsegmentierung
7
Customer value
6
Deutschland
6
Germany
6
Kundenwert
6
Business-to-Business-Marketing
5
Marketing management
5
Marketingmanagement
5
Portfolio selection
5
Portfolio-Management
5
Innovation
4
USA
4
United States
4
Business model
3
Erfolgsfaktor
3
Geschäftsmodell
3
Physical distribution
3
Preismanagement
3
Pricing strategy
3
Success factor
3
Theorie
3
Theory
3
Vertrieb
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sales management
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Agency theory
2
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Adamson, Brent
3
Dixon, Matthew
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Homburg, Christian
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Kropp, Eva
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Lilien, Gary L.
2
Schmitz, Christian
2
Toman, Nicholas
2
Alavi, Sascha
1
Bertini, Marco
1
Bird, Anna
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Colm, Laura
1
Frieß, Maximilian
1
Grewal, Rajdeep
1
Habel, Johannes
1
Hahn, Alexander
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Lam, Son K.
1
Lee, You-Cheong
1
Nijssen, E. J.
1
Ordanini, Andrea
1
Reinartz, Werner J.
1
Schacht, Maximilian
1
Schmidt, Karl
1
Schuh, Günther
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stich, Volker
1
Tavassoli, Nader T.
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Ulaga, Wolfgang
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Beiträge zur empirischen Marketing- und Vertriebsforschung
Edition Wissenschaft Apprimus
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
78
The journal of business & industrial marketing
24
Journal of business research : JBR
17
Journal of business-to-business marketing
14
Journal of personal selling & sales management
9
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Harvard business review : HBR
6
The journal of personal selling & sales management : JPSSM
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
European journal of marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Research
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European research on management and business economics
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Italian journal of marketing : ITJM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service management
2
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ECONIS (ZBW)
15
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1
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15
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1
Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10014286037
Saved in:
2
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
3
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
Saved in:
4
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Neue Technologien, die mit dem Internet der Dinge in Zusammenhang stehen, ermöglichen es industriell geprägten Unternehmen, ihr klassisches Produktangebot um innovative Dienstleistungen zu erweitern und sogenannte „smarte Solutions“ anzubieten. Forschung und Praxis zeigen, dass...
Persistent link: https://www.econbiz.de/10012519904
Saved in:
5
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
6
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
7
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
8
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
9
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
10
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
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