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~isPartOf:"Benchmarking : an international journal"
~language:"eng"
~person:"Prashar, Sanjeev"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Bandwagon effect
1
Beziehungsmarketing
1
Brand
1
Brand affect
1
Brand equity
1
Brand image
1
Brand loyalty
1
Brand management
1
Brand preference
1
Brand satisfaction
1
Brand trust
1
Commitment
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Consumer behaviour
1
Consumer-brand relationships
1
Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Markenimage
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Markentreue
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Relationship length
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Relationship marketing
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Article in journal
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Prashar, Sanjeev
Singh, Pankaj Kumar
2
Abrahams, Alan
1
Agnihotri, Durgesh
1
Agrawal, Rajeev
1
Akbar Jan N.
1
Anantharaman, Rajesh
1
Anjomshoae, Ali
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Arya, Vikas
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Chatterjee, Namrata
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Chaturvedi, Pallavi
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Dike, Somtochukwu Emmanuel
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Dubey, Ashish Mohan
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Gu, Qiannong
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Hadlich, Ivan
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Irgang, Luís
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Jaiswal, Deepak
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Jhamb, Deepika
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Kampani, Nidhi
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Kant, Rishi
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Ractham, Peter
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Sinha, Pragati
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Smith, Alan David
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Smith-Ditizio, Amber
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Srivastava, Nishit Kumar
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Subramani A.K.
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Benchmarking : an international journal
Asian Academy of Management journal : AAMJ
5
Decision
3
International journal of Indian culture and business management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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