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~isPartOf:"Benchmarking : an international journal"
~subject:"Brand management"
~subject:"Customer satisfaction"
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Brand management
Customer satisfaction
Brand image
2
Markenführung
2
Markenimage
2
Bandwagon effect
1
Beziehungsmarketing
1
Brand
1
Brand affect
1
Brand association
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Brand equity
1
Brand loyalty
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Brand preference
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Brand satisfaction
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Brand trust
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Commitment
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Consumer behaviour
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Consumer-brand relationships
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Destination brand equity
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Destination management
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Destinationsmanagement
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Enduring travel involvement
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Holiday behaviour
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenartikel
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Markentreue
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Relationship length
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Relationship marketing
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Revisit intention of a traveller
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Tourism
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Tourism marketing
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Tourismusmarketing
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Anantharaman, Rajesh
1
Bag, Surajit
1
Hasliza Hassan
1
Hossain, Md Afnan
1
Muhammad Sabbir Rahman
1
Prashar, Sanjeev
1
Singh, Rajesh K.
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Tata, Sai Vijay
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Benchmarking : an international journal
Journal of business research : JBR
49
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
23
Journal of Product & Brand Management
17
Cogent business & management
15
International journal of hospitality management
15
European journal of marketing : EJM
13
Journal of strategic marketing
11
Marketing intelligence & planning
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Journal of marketing for higher education
7
Administrative Sciences : open access journal
6
Asia Pacific journal of marketing and logistics
6
European Journal of Marketing
6
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
The service industries journal
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
Journal of business ethics : JOBE
5
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ECONIS (ZBW)
2
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
Destination
brand
equity
and tourist's revisit intention towards health tourism : an empirical study
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hasliza Hassan
; …
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1306-1331
Persistent link: https://www.econbiz.de/10013370780
Saved in:
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