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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"International journal of electronic business"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Direct marketing
12
Direktmarketing
12
Consumer behaviour
4
Konsumentenverhalten
4
Mobile Business
3
Mobile business
3
Advertising
2
Arzneimittel
2
Deutschland
2
Direct-to-consumer advertising
2
Germany
2
Innovation adoption
2
Innovationsakzeptanz
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
Werbung
2
Advertising effects
1
Advertising planning
1
Agrarmarkt
1
Agricultural market
1
Agriculture
1
Arzneimittelmarkt
1
Beschaffung
1
Beziehungsmarketing
1
Competitive pricing strategy
1
Consumer involvement
1
Customer lifetime value
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Customer management
1
Customer relationship dynamics
1
Customer value
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DTCA
1
Detailing
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Dynamic game
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Dynamisches Spiel
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E-commerce
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Electronic Commerce
1
Farm management
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
12
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English
9
German
3
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Becker, Michael
1
Bokermann, Ralf
1
Brune, Falk
1
Gauzente, Claire
1
Gupta, Sunil
1
Gurau, Calin
1
Haenlein, Michael
1
Jutla, Dawn N.
1
Kalwani, Manohar U.
1
Karjaluoto, Heikki
1
Karst, Christian
1
Lehmann, Donald R.
1
Leppäniemi, Matti
1
Liu, Hongju
1
Liu, Qiang
1
Lüth, Maren
1
Mela, Carl F.
1
Oblander, Elliot Shin
1
Otter, Pieter W.
1
Ranchhod, Ashok
1
Roy, Abhik
1
Spiller, Achim
1
Standing, Craig
1
Su, Xuemei
1
Wegener, Angela
1
Winer, Russell S.
1
Wirthgen, Bernd
1
Wu, Lifang
1
Yu, Wei
1
Yue, Xiaohang
1
Zühlsdorf, Anke
1
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
International journal of electronic business
Marketing letters : a journal of research in marketing
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of retailing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business ethics : JOBE
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
12
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12
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1
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
3
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
4
A social network analysis of customer-level revenue distribution
Haenlein, Michael
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
Saved in:
5
Impact of introducing a direct channel on supply chain performance
Su, Xuemei
;
Wu, Lifang
;
Yue, Xiaohang
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
Saved in:
6
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
7
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire
;
Ranchhod, Ashok
;
Gurau, Calin
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
Saved in:
8
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
Saved in:
9
On dynamic selection of households for direct marketing based on Markov chain models with memory
Otter, Pieter W.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003471285
Saved in:
10
Köche als Kunden : Direktvermarktung landwirtschaftlicher Spezialitäten an die Gastronomie
Lüth, Maren
;
Spiller, Achim
;
Wegener, Angela
; …
- In:
Berichte über Landwirtschaft : Zeitschrift für …
83
(
2005
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003071959
Saved in:
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