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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"John, Leslie K."
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Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
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