Chunsing (Alan) Yung - In: International Journal of Virtual Communities and Social … 10 (2018) 1, pp. 1-16
are part of the Facebook Divide. The Facebook Divide Index has provided a new way to segment markets. On the country level …, the four segments of Facebook Dominant, Facebook Majority, Facebook Growing, and Facebook Emerge have been proposed. In … addition, users are categorized into Facebook Native, Facebook Immigrant, and Facebook Isolate. The new segmentation model …