//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
91
Markenführung
91
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
44
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Relationship marketing
26
Brand
24
Markenartikel
24
Advertising effects
20
Werbewirkung
20
Content Management
18
Content management
18
Advertising
11
Emotion
11
Werbung
11
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Customer integration
6
Kundenintegration
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Sales promotion
5
Verkaufsförderung
5
Credibility
4
Customer satisfaction
4
Glaubwürdigkeit
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
25
German
1
Author
All
Loureiro, Sandra Maria Correia
6
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Rita, Paulo
2
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Carmo, Inês Santos do
1
Cho, Su Yeon
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Dias, Álvaro Lopes
1
Durif, Fabien
1
Fonseca, Luiz Henrique
1
Funk, Thomas
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Grappe, Cindy G.
1
Guerreiro, João Pedro Silva Martins
1
Guèvremont, Amélie
1
Ibrahim, Blend
1
Jacob, Isaac
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Khanna, Monica
1
Kim, Mikyoung
1
Kiran, Faiqa
1
Kumar, Vikas
1
Lee, Jin Kyun
1
Lee, Ki-young
1
Lodhi, Suleman Aziz
1
López, Belén
1
Marques, Susana Henriques
1
Mathew, Shawn
1
Matikiti-Manyevere, Rosemary
1
Monfort, Abel
1
Moura, Luiz Rodrigo Cunha
1
Mpinganjira, Mercy
1
Nasab, Seyyed Mohammad Tabataba'i
1
more ...
less ...
Published in...
All
Brand Content : die Marke als Medienereignis
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
7
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
8
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
9
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
10
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->