Effects of perceived value and customer service on brand satisfaction
Ana Sebastián-Morillas, Abel Monfort and Belén López-Vázquez
| Year of publication: |
2024
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|---|---|
| Authors: | Sebastián-Morillas, Ana ; Monfort, Abel ; López, Belén |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 2, p. 187-203
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| Subject: | brand satisfaction | customer satisfaction | customer service | perceived value | PLS-SEM | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2253231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447597