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~isPartOf:"Brand management ; Vol. 2"
~person:"Garolera, Jordi"
~person:"Keller, Kevin Lane"
~type_genre:"Aufsatz im Buch"
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Garolera, Jordi
Keller, Kevin Lane
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Benet-Martínez, Verónica
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Brand management ; Vol. 2
Measuring and managing brands
3
Brand management ; Vol. 3
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
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2010
Persistent link: https://www.econbiz.de/10003924348
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
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2010
Persistent link: https://www.econbiz.de/10003924374
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