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~isPartOf:"Brand management ; Vol. 2"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Brand image
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Markenimage
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Brand management ; Vol. 2
Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
Lehrbuch
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Research
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Europäische Hochschulschriften / 5
2
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DUV : Wirtschaftswissenschaft
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Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Forschungsgruppe Konsum und Verhalten
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Forum Dienstleistungsmanagement
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Online Plus
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SAGE library in marketing
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer-Gabler / Lehrbuch
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Wissenschaft & Praxis
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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2
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
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3
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
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4
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
6
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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