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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~person:"Phau, Ian"
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Brand management
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5
Konsumentenverhalten
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4
Markenartikel
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Phau, Ian
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Brand management ; Vol. 4
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
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Country of origin effect : looking back and moving forward
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European journal of marketing : EJM
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ECONIS (ZBW)
6
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1
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
3
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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