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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject_exact:"Markenpolitik"
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Brand management
124
Markenführung
124
B-to-B-Marketing
65
Business-to-business marketing
65
Brand image
52
Markenimage
52
Lieferantenmanagement
45
Supplier relationship management
45
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
29
Brand
29
Markenartikel
29
Relationship marketing
29
Marketing management
18
Marketingmanagement
18
Corporate reputation
11
Firmenimage
11
Social Web
11
Social web
11
Brand architecture
10
Markenarchitektur
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Firm performance
8
Unternehmenserfolg
8
Branding
7
China
7
Emerging economies
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KMU
7
SME
7
Schwellenländer
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Stakeholder
7
Betriebliche Wertschöpfung
6
Brand equity
6
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6
Innovation
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Undetermined
73
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122
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2
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107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
17
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Case study
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English
124
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mishra, Prashant
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
1
Alhidari, Abdullah Mohammed
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
124
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71
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124
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71
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
72
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
73
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
74
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
75
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
76
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
77
Successful service retail channel expansions : the roles of technical and brand integration
Patel, Chirag
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10010359370
Saved in:
78
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
Saved in:
79
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
80
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
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