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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markentransfer"
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Brand management in emerging markets : theories and practice
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing und Medien
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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