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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Celebrity endorsement
16
Celebrity-Werbung
16
Advertising effects
9
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9
Athletes
6
Consumer behaviour
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Celebrity, convergence and transformation
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Global business review
5
International journal of hospitality management
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
16
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
3
Celebrity endorser scandal : a literature review and future research agenda
Wei, Keshan
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 850-870
Persistent link: https://www.econbiz.de/10015056912
Saved in:
4
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
5
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
8
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
9
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
10
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
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