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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internationales Marketing"
~subject:"Markenimage"
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Internationales Marketing
Markenimage
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17
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17
Brand management
11
Markenführung
11
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10
Consumer behaviour
7
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Eid, Riyad
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Guang, Tian
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Guercini, Simone
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Gurău, Călin
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1
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1
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1
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
International marketing review
35
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
Journal of business research : JBR
30
Journal of international consumer marketing
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of global marketing
22
Asia Pacific journal of marketing and logistics
21
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
International business review : the official journal of the European International Business Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of consumer marketing
11
Journal of vacation marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of Islamic marketing
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of emerging markets
5
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of euromarketing
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Corporate reputation review : an international journal
4
Country of origin effect : looking back and moving forward
4
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
6
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
7
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
8
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
9
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
10
Branding and product evaluation across Chinese regions
Tam, Charles Chin Chiu
;
Elliott, Greg
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10009384857
Saved in:
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