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~isPartOf:"Brand management in emerging markets : theories and practice"
~language:"eng"
~subject:"Brand management"
~subject:"Youth"
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Brand management
Youth
Brand equity
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Markenführung
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B-to-B-Marketing
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Brand architecture
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Brand extension
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Business-to-business marketing
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Consumer behaviour
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India
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Indien
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Luxury goods
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Lee, Changhan
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Mishra, Prashant
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Sarkar, Soumya
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Zhang, Hao
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
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SpringerLink / Bücher
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The Routledge companion to contemporary brand management
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The journal of product & brand management
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Advances in corporate branding
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Always learning
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Antecedents and outcomes of employee-based brand equity
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Branding and sustainable competitive advantage : building virtual presence
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Contributions to Management Science
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Contributions to management science
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Critical explorations
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Diplomica
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European journal of management and business economics : EJM&BE
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Georgetown McDonough School of Business Research Paper
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Hamburger Schriften zur Marketingforschung
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Handbook of marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of marketing theory and practice : JMTP
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Journal of small business and enterprise development
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Journal of transnational management : the official journal of the International Management Development Association
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Palgrave Pivot
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Palgrave studies in practice: global fashion brand management
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Premier reference source
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Research
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Research handbook of marketing in emerging economies
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Research perspectives on social media influencers and brand communication
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Review of marketing research
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Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe Studien zum Konsumentenverhalten
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Springer Gabler Research
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The history of marketing science
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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2
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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