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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand equity"
~subject:"Brand extension"
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Brand equity
Brand extension
Brand management
17
Markenführung
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China
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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India
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Indien
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Luxury goods
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1975-2008
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Lee, Changhan
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Mishra, Prashant
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Sarkar, Soumya
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Zhang, Hao
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
Journal of business research : JBR
51
The journal of brand management : an international journal
31
The journal of product & brand management
27
European journal of marketing : EJM
19
Journal of retailing and consumer services
14
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
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SpringerLink / Bücher
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Brand management ; Vol. 3
7
International marketing review
7
Journal of retailing
7
AMS review : official publication of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
6
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of air transport management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Research
5
The journal of consumer marketing
5
Tourism management : research, policies, practice
5
Australasian marketing journal
4
Journal of international consumer marketing
4
Psychology & marketing
4
Sport management review
4
The IUP journal of brand management : IJBRM
4
The journal of business & industrial marketing
4
The marketing review
4
African journal of business and economic research : AJBER
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
IIMB management review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Reihe: Marketing : MAR
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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2
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
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