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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand equity"
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Brand equity
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China
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Consumer behaviour
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Advertising effects
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India
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1975-2008
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Lee, Changhan
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Mishra, Prashant
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Sarkar, Soumya
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Zhang, Hao
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
Journal of business research : JBR
40
The journal of brand management : an international journal
17
International journal of hospitality management
12
European journal of marketing : EJM
11
The journal of product & brand management
11
Antecedents and outcomes of employee-based brand equity
9
Journal of retailing and consumer services
9
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
European journal of management and business economics : EJM&BE
2
International business review : the official journal of the European International Business Academy
2
International journal of organizational analysis
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
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Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
2
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
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