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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand extension"
~subject:"Herkunftsbezeichnung"
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Brand extension
Herkunftsbezeichnung
Brand management
17
Markenführung
17
China
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
India
4
Indien
4
Werbewirkung
4
Brand image
3
Designation of origin
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Brand architecture
2
Brand equity
2
Cultural identity
2
Developing countries
2
Entwicklungsländer
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
1975-2008
1
Advertising
1
Age group
1
Agro-industry
1
Agroindustrie
1
Altersgruppe
1
B-to-B-Marketing
1
Bibliometrics
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Bibliometrie
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Brand
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Business-to-business marketing
1
Celebrity endorsement
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English
4
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Farrell, Carlyle A.
1
Lee, Changhan
1
Lin, Xiaohua
1
Niu, Yongge
1
Skorek, Monika
1
Wang, Cheng Lu
1
Wilczak, Agnieszka
1
Zhang, Hao
1
Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
The journal of product & brand management
30
Journal of business research : JBR
28
The journal of brand management : an international journal
24
International marketing review
18
Journal of international consumer marketing
17
Journal of global marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of retailing and consumer services
10
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
Australasian marketing journal
7
Brand management ; Vol. 3
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
6
The journal of consumer marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
SpringerLink / Bücher
5
International journal of business and globalisation : IJBG
4
Journal of euromarketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Report / Marketing Science Institute
4
Research
4
Sport management review
4
The IUP journal of brand management : IJBRM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
AMS review : official publication of the Academy of Marketing Science
3
Business history
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
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ECONIS (ZBW)
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1
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
2
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
3
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
4
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
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