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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand extension"
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Brand management in emerging markets : theories and practice
The journal of product & brand management
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of the Academy of Marketing Science
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of Indian culture and business management
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International journal of sport management and marketing : IJSMM
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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