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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Harvard business review : HBR"
~person:"Capon, Noel"
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Brand the Future : systematische Markenentwicklung im B2B
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
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When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Capon, Noel
;
Senn, Christoph
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012548832
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