When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Year of publication: |
2021
|
---|---|
Authors: | Capon, Noel ; Senn, Christoph |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 99.2021, 2, p. 41-47
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Führungskräfte | Managers |
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