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~isPartOf:"Brands : interdisciplinary perspectives"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Marketing management"
~type_genre:"Case study"
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Brands : interdisciplinary perspectives
European journal of marketing : EJM
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Diversity in European marketing : text and cases
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Engaging consumers through branded entertainment and convergent media
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Handbook of contemporary marketing in China : theories and practices
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Sustainable Marketing Management : Grundlagen und Cases
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The journal of brand management : an international journal
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Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
2
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
3
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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