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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
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Advertising effects
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Russell, Cristel Antonia
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of promotion management : JPM
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Review of industrial organization : RIO
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The journal of consumer marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Operations research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Application of gaming in new media marketing
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Discussion paper / Tinbergen Institute
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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European journal of marketing
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Health marketing quarterly
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International journal of electronic business
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
21
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
5
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
6
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
7
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
8
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
9
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
10
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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