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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing communications"
~person:"Chan, Fong Yee"
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Chan, Fong Yee
Bellman, Steven
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Breaking new ground in theory and practice
Journal of marketing communications
Journal of business research : JBR
1
The international review of retail, distribution and consumer research
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The journal of product & brand management
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Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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2
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
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