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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"Media professions"
~subject:"Mediennutzung"
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Mediennutzung
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Breaking new ground in theory and practice
The Routledge companion to advertising and promotional culture
International journal of advertising : the quarterly review of marketing communications
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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2
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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