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~isPartOf:"Breaking new ground in theory and practice"
~subject:"Creativity"
~subject:"Media industries"
~type_genre:"Book section"
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Breaking new ground in theory and practice
A master class in brand planning : the timeless works of Stephen King
1
Advancing research on projects and temporary organizations
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
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Media brands and branding
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Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
The Sage handbook of advertising
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The role of creativity in the management of innovation : state of the art and future research outlook
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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