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~isPartOf:"Breaking new ground in theory and practice"
~subject:"Media industries"
~subject:"Medienberufe"
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Media industries
Medienberufe
Advertising industry
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Werbewirtschaft
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Austria
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Creativity
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Kreativität
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Lebensverlauf
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Life course
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Market segmentation
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Marktsegmentierung
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Media professions
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Media usage
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Mediennutzung
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Mediensektor
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Diehl, Sandra
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Kilgour, Mark
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Leopold, Andrea
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Breaking new ground in theory and practice
International journal of marketing : IJM ; formerly Der Markt
3
Ekonomiska Samfundets tidskrift
2
International journal of advertising : the quarterly review of marketing communications
2
Collana TP
1
FEH-Report
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Frankfurter Allgemeine Buch
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Human relations
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Inside marketing : practices, ideologies, devices
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing and consumer behaviour in emerging markets
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Liiketaloudellinen aikakauskirja
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Media brands and branding
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Palgrave pivot
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Reports and papers on mass communication
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Routledge library editions / Marketing
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Springer eBook Collection
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The journal of business : B
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Werbewoche : Fachmagazin für Werbung
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Zeitschrift für Unternehmensgeschichte
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
2
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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