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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Printing technique"
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Bridging the gap between advertising academia and practice
Journal of marketing communications
Journal of global marketing
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of technology marketing : IJTMkt
1
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
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