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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of services marketing"
~subject:"Confidence"
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Bridging the gap between advertising academia and practice
Journal of promotion management : JPM
The journal of services marketing
Journal of marketing communications
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Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
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