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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of promotion management : JPM"
~person:"Rim, Hyejoon"
~subject:"Advertising"
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Bridging the gap between advertising academia and practice
Journal of promotion management : JPM
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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