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~isPartOf:"Business & information systems engineering"
~isPartOf:"Der Markt : international journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Social Web"
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Business & information systems engineering
Der Markt : international journal of marketing
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Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
Saved in:
2
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
3
Qualitative Analyse von Online Communities für Neuproduktentscheidungen
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina Castillo, …
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003901673
Saved in:
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